Help find Kevin Flynn & get your ARG on…

Flynn Lives

Following the awesome Comic-Con live event, now we might all get a chance to dive into the universe of Tron and its upcoming sequel. The sign-up button shown above helps to cement hopes that this ‘viral’ is going to evolve into a fully-fledged Alternate Reality Game.

There have already been a number of ARGish elements surrounding the first event. Alongside these have been more than one suggestion of 42 Entertainment‘s involvement & comparisons to the start of their Dark Knight game.

I briefly described the path from received packages to Flynn’s Arcade in my last post, but not what proceeded from there…

Those at the arcade over the weekend who played ‘Space Paranoids’ found a code appear onscreen. These codes were given context once the “Flynn Lives” t-shirts provided were viewed under blacklight to point us to a new webpage at http://www.flynnlives.com/derez.

Each code entered unlocked a partial high-res image of a lightcycle and an audio clip. Once all five codes were finally entered, a high-res teaser trailer for the film was revealed – the link for which quickly spread across the net.

Which brings us up to today, when a sign-up form appeared. If you’re interested in playing a new ARG, or have never experienced one before, I suggest adding your email and seeing where it goes.

As always, there are no guarantees as to where this will all lead – but what have you got to lose?

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Awesome Start to ‘Tron Legacy’ Viral Promotion

Flynn's Arcade Tokens

This past weekend has seen a most awesome viral promotion event take place in San Diego to promote the upcoming Tron Legacy at Comic-Con. Packages were sent out containing Flynn’s Arcade tokens and flash drives – the latter which contained an animated gif which pointed to the website http://www.flynnlives.com.

Alongside providing insights into the mythology surrounding the Tron Sequel, the site provided a countdown and a location – near the main Comic-Con convention centre. Those who assembled there and then were given blacklights and sent to scour the area to check “Flynn Lives” posters for hidden messages. These messages pointed to a new location – where the crowd awaited a grand opening.

Those of us living vicariously through those there rapidly refreshed our Twitter searches, and the photos and videos began to roll in. Flynn’s Arcade had been recreated in downtown San Diego, complete with Flynn’s game from the first film “Space Paranoids”. On top of this, a secret door eventually opened – and those present could feast their eyes on one of the stunning new Lightcycles:

(video via Dave Cobb)

Naturally a long queue extended out the door, and the crowds were moved into and then out of the arcade until late. The games were free, cast and crew of the film were present (apparently along with staff of 42 Entertainment), and the mood was euphoric.

All in all, a wonderfully successful viral event – awesome nostalgic fun for casual fans, and providing an entry point for what we hope will be a great deal of extra depth for those looking for it…

A big thanks to all those who posted updates, photos & videos!