Awesome Start to ‘Tron Legacy’ Viral Promotion

Flynn's Arcade Tokens

This past weekend has seen a most awesome viral promotion event take place in San Diego to promote the upcoming Tron Legacy at Comic-Con. Packages were sent out containing Flynn’s Arcade tokens and flash drives – the latter which contained an animated gif which pointed to the website http://www.flynnlives.com.

Alongside providing insights into the mythology surrounding the Tron Sequel, the site provided a countdown and a location – near the main Comic-Con convention centre. Those who assembled there and then were given blacklights and sent to scour the area to check “Flynn Lives” posters for hidden messages. These messages pointed to a new location – where the crowd awaited a grand opening.

Those of us living vicariously through those there rapidly refreshed our Twitter searches, and the photos and videos began to roll in. Flynn’s Arcade had been recreated in downtown San Diego, complete with Flynn’s game from the first film “Space Paranoids”. On top of this, a secret door eventually opened – and those present could feast their eyes on one of the stunning new Lightcycles:

(video via Dave Cobb)

Naturally a long queue extended out the door, and the crowds were moved into and then out of the arcade until late. The games were free, cast and crew of the film were present (apparently along with staff of 42 Entertainment), and the mood was euphoric.

All in all, a wonderfully successful viral event – awesome nostalgic fun for casual fans, and providing an entry point for what we hope will be a great deal of extra depth for those looking for it…

A big thanks to all those who posted updates, photos & videos!

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