
After noticing a few tweets asking what the heck had happened to the Twitter homepage, I jumped onto the site and logged off. What I found myself looking at was the above. This new homepage might not affect the users whatsoever, but it signals deep paradigm shift in how Twitter is positioning itself to non-users.
When I try to explain what Twitter is to people who don’t get it, I’ve begun with the analogy of RSS Feed Readers. Perhaps I should now be beginning with “Well, for starters it’s a search engine of what people are saying about things right now…” Because now for anyone not logged into Twitter, that’s effectively what it is – and the words of those of us logged in are the content.
I have to admit, it’s a much easier concept to try and explain – and there is now a userbase large enough for it to be a useful offering. As for how you convert a searcher into a user – here are Twitter’s own new words on the subject:
Sign up now to contribute what’s going on in your world and to filter your view of Twitter down to the people and topics that interest you most.
Despite seeing the growth of Twitter searching, it isn’t until now that I’ve truly realised what a huge collective resource we have become. A resource that I expect will begin to be tapped even more now, as Twitter clearly intend it to be.





